Maybe this is simplistic thinking but this idea seems like it would overall be very effective (for priceline). The majority of people aren't as knowledgeable or educated on marketing at all. Most average consumers see this and say, "hey maybe I'll get lucky, maybe something good just may happen to me." Same mindset as the majority of recreational poker players imo. Maybe this one time something good will happen (never does).
Also, for the reasons stated no one ever fills out surveys because there is basically no value unless you're pissed off about something the business did.
But I guess you're arguing for the "marketing benefit to consumers."
Tom Markiewicz
· 1 year ago
Good points. I guess my overall argument is to get people to fill out surveys it usually takes more that the promise of getting lucky!
Rachel Strate
· 1 year ago
Hmmm... I wouldn't have even thought about that tag line. But now that you mention it, I agree with your points. The data provided by a survey can be of extreme use to a company ... and they are trying to buy the consumer with hopes of kharma? Yeah, they should go back to the drawing boards.
JPJ
· 11 months ago
Tom, it's really quite simple. A business only succeeds if it serves it's customers well. It surveys you to discover how it might serve you, and others like you, better. You answer the questions, it makes operational changes to improve its' service, and the consumer (you) get an even better experience next time. Consumer feedback is essential for a company to make product and service improvements. It's win-win. It's Karma!
Rolv E. Heggenhougen
· 10 months ago
eMail marketing is VERY effective yet it is always mass emails and often come from “do-not-reply” addresses. These emails also arrive with a red x where there are pictures and then the recipient must right-click to download – this is where over 50% are lost as people hit the delete button. Seems like WrapMail is the only company that seamlessly focuses on the REGULAR external emails we all send every day: You have a website. You send emails. WrapMail, without installing anything on any desktop or cell phone facilitates: Every email becomes a showpiece for the organization. Every employee becomes a marketer. No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept. WrapMail turns your everyday email into a branding and research tool (yes, the system reports who is clicking on what and when) for your business at a cost of $5 per user per month. That includes the WrapMaker™ where clients make their own wraps. And……..WrapMail’s show up WITHOUT the red x and message to download images!
Marketing Forums
· 8 months ago
A fantastic read....very literate and informative. Many thanks....where is your RSS button ?
All Comments
Also, for the reasons stated no one ever fills out surveys because there is basically no value unless you're pissed off about something the business did.
But I guess you're arguing for the "marketing benefit to consumers."
Seems like WrapMail is the only company that seamlessly focuses on the REGULAR external emails we all send every day:
You have a website.
You send emails.
WrapMail, without installing anything on any desktop or cell phone facilitates:
Every email becomes a showpiece for the organization.
Every employee becomes a marketer.
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
WrapMail turns your everyday email into a branding and research tool (yes, the system reports who is clicking on what and when) for your business at a cost of $5 per user per month. That includes the WrapMaker™ where clients make their own wraps.
And……..WrapMail’s show up WITHOUT the red x and message to download images!