Tom Markiewicz - Latest Comments in Bad Email Marketing from Priceline

Re: Bad Email Marketing from Priceline

replica louis vuitton — Fri, 05 Aug 2011 22:07:49 -0000

A fantastic read....very literate and informative. Many thanks....where is your RSS button ?

Re: Bad Email Marketing from Priceline

kathyhill — Thu, 23 Jun 2011 11:35:41 -0000

I think the word "karma" is a bad idea for a marketing message, it seems like they are scaring the readers to fill up their survey.

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Re: Bad Email Marketing from Priceline

Guest — Tue, 11 Jan 2011 04:00:57 -0000

through internet people would learn how to create a simple email that won't brag people in the end but i think Priceline's marketing strategy wins, but keeping the business into same strategy as bad like this would make the progress of the business affect very much into the relationship of the customers..

Re: Bad Email Marketing from Priceline

Email Marketing Software — Mon, 13 Dec 2010 08:25:03 -0000

The most common mistake in email marketing is delivering spammy mails, you should also consider writing a subject that would keep or make the reader read your mail a fail on subject may cause your mail to go to the junk folder without the receiver reading it.

Re: Bad Email Marketing from Priceline

Marketing Forums — Wed, 15 Apr 2009 13:36:43 -0000

A fantastic read....very literate and informative. Many thanks....where is your RSS button ?

Re: Bad Email Marketing from Priceline

Rolv E. Heggenhougen — Tue, 03 Feb 2009 15:00:06 -0000

eMail marketing is VERY effective yet it is always mass emails and often come from “do-not-reply” addresses. These emails also arrive with a red x where there are pictures and then the recipient must right-click to download – this is where over 50% are lost as people hit the delete button.
Seems like WrapMail is the only company that seamlessly focuses on the REGULAR external emails we all send every day:
You have a website.
You send emails.
WrapMail, without installing anything on any desktop or cell phone facilitates:
Every email becomes a showpiece for the organization.
Every employee becomes a marketer.
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
WrapMail turns your everyday email into a branding and research tool (yes, the system reports who is clicking on what and when) for your business at a cost of $5 per user per month. That includes the WrapMaker™ where clients make their own wraps.
And……..WrapMail’s show up WITHOUT the red x and message to download images!

Re: Bad Email Marketing from Priceline

JPJ — Fri, 16 Jan 2009 10:33:38 -0000

Tom, it's really quite simple. A business only succeeds if it serves it's customers well. It surveys you to discover how it might serve you, and others like you, better. You answer the questions, it makes operational changes to improve its' service, and the consumer (you) get an even better experience next time. Consumer feedback is essential for a company to make product and service improvements. It's win-win. It's Karma!

Re: Bad Email Marketing from Priceline

Rachel Strate — Wed, 10 Dec 2008 05:52:14 -0000

Hmmm... I wouldn't have even thought about that tag line. But now that you mention it, I agree with your points. The data provided by a survey can be of extreme use to a company ... and they are trying to buy the consumer with hopes of kharma? Yeah, they should go back to the drawing boards.

Re: Bad Email Marketing from Priceline

tmarkiewicz — Thu, 09 Oct 2008 05:18:39 -0000

Good points. I guess my overall argument is to get people to fill out surveys it usually takes more that the promise of getting lucky!

Re: Bad Email Marketing from Priceline

VINNY VT — Thu, 09 Oct 2008 00:28:12 -0000

Maybe this is simplistic thinking but this idea seems like it would overall be very effective (for priceline). The majority of people aren't as knowledgeable or educated on marketing at all. Most average consumers see this and say, "hey maybe I'll get lucky, maybe something good just may happen to me." Same mindset as the majority of recreational poker players imo. Maybe this one time something good will happen (never does).

Also, for the reasons stated no one ever fills out surveys because there is basically no value unless you're pissed off about something the business did.

But I guess you're arguing for the "marketing benefit to consumers."