I'd caution publishers against doing advertising on their own by adding footers to their feeds. Publishers that do this don't generally implement it well, and they change the ads periodically. This results in feed readers re-displaying the entire feed and annoying subscribers.
Tom Markiewicz
· 3 years ago
Adam, good point. I would have to agree with your comment cautioning trying to do the feed advertising via footers on your own. If you are using an outsourced solution or have full control over the software that creates the feeds this may be a different story.
A quick plug for my company\'s FeedCraft solution is in order here though. We offer all customers the ability to add a footer to each feed. They specify the footer on the add/edit feed section and it is global for a single feed, not each item. We have found this works well for branding and providing additional info more than pure advertising. Here is an example in the feed for VT KnowledgeWorks. Through our partnership with Click & Pledge, we also have customers adding their donation image and links to the bottom of every item giving them more opportunities to increase donations to their non-profit. An example is the National Organization of Black Law Enforcement Executives feed.
So while I agree with some caution using footers, I would not rule them out completely.
Bill Flitter
· 3 years ago
Thanks for the mention of Pheedo, Tom. Much appreciated.
Tom Markiewicz
· 3 years ago
Thanks Bill. Keep up the good work.
Rogers Cadenhead
· 3 years ago
I agree with your recommendation to publish full-text feeds. Feed readers are a loyal bunch, and getting them is essential to a successful site.
My big concern with that approach is whether a bunch of spammers are duplicating my text and making Google wrongly conclude that I'm spamming all over the web.
jack
· 2 years ago
Nice site actually. Gone to my favourites. Thanks for creation.
Dave perry
· 2 years ago
Hello,
I watched a few tubtorials about how to setup plugins for adsense, comments and feedvertizing all on my own blog, but I can't get the feed one to work, or even see examples of what the text link ads look like. I think that they require you to have a good Alexa ranking before they let you publish any text link ads on your rss feeds. I would like to find out if that is true. Do you or anybody else know about this requirement? Please let me know.
alex
· 2 years ago
hi nice site.
Elena
· 2 years ago
The above links have been helpful. Tom, thanks for the useful information.
All Comments
A quick plug for my company\'s FeedCraft solution is in order here though. We offer all customers the ability to add a footer to each feed. They specify the footer on the add/edit feed section and it is global for a single feed, not each item. We have found this works well for branding and providing additional info more than pure advertising. Here is an example in the feed for VT KnowledgeWorks. Through our partnership with Click & Pledge, we also have customers adding their donation image and links to the bottom of every item giving them more opportunities to increase donations to their non-profit. An example is the National Organization of Black Law Enforcement Executives feed.
So while I agree with some caution using footers, I would not rule them out completely.
My big concern with that approach is whether a bunch of spammers are duplicating my text and making Google wrongly conclude that I'm spamming all over the web.
I watched a few tubtorials about how to setup plugins for adsense, comments and feedvertizing all on my own blog, but I can't get the feed one to work, or even see examples of what the text link ads look like. I think that they require you to have a good Alexa ranking before they let you publish any text link ads on your rss feeds. I would like to find out if that is true. Do you or anybody else know about this requirement? Please let me know.
Tom, thanks for the useful information.